Hailey Welch, famously known as the “Hawk Tuah girl,” shot to stardom in mid-2025 after her viral video clip swept across TikTok and Instagram. Since then, she’s become an internet sensation and turned her meme-worthy moment into a real business.
But just how much is Hailey Welch worth in 2025? As of July 2025, her estimated net worth sits between $500,000 and $600,000, thanks to smart brand deals, viral merchandise, and podcasting success. This article dives deep into Hailey Welch’s earnings, her rise to fame, and how she’s managing her money post-viral explosion.
Who Is Hailey Welch?
Hailey Welch is an American internet personality who became famous as the “Hawk Tuah girl” after a short, humorous interview clip went viral in June 2025. Born and raised in the U.S., Hailey quickly gained millions of followers across TikTok and Instagram. Her fun, bold personality made her an instant meme icon. While many saw her as just a viral star, Hailey turned that fame into a growing brand, launching products, a podcast, and multiple income streams.
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Hailey Welch’s Current Net Worth in 2025
| Field | Detail |
|---|---|
| Full Name | Hailey Welch |
| Nickname | Hawk Tuah Girl |
| Viral Moment | June 2024 TikTok Clip |
| Estimated Net Worth | $500K – $600K (2025) |
| Main Platform | TikTok, Instagram |
As of July 2025, Hailey Welch’s net worth is estimated to be between $500,000 and $600,000. This impressive growth happened in just one year after her viral fame. From selling “Hawk Tuah” merchandise to launching her podcast and making paid appearances, she built multiple income sources. Compared to her early 2025 status, where she had little online presence or earnings, Hailey’s financial journey is a strong example of turning internet fame into real wealth.
How Hailey Welch Makes Her Money
| Source | Estimated Contribution |
|---|---|
| Brand Deals | High |
| Social Media Monetization | Medium |
| Podcasting & Merch | Medium to High |
| Appearances | Medium |
Hailey Welch earns through several income streams. Her top source is merchandise sales, including her popular “Hawk Tuah” shirts and hats. She also makes money from her Talk Tuah podcast, where brand sponsors pay for ad space. On social media, Hailey promotes products for a fee, especially on TikTok and Instagram. Additionally, she attends paid public appearances and meet-and-greet events. Together, these sources helped turn her viral moment into a six-figure net worth by 2025.
The Rise and Fall of the $HAWK Token
In late 2025, Hailey Welch backed a meme cryptocurrency called $HAWK, hoping to ride her viral fame into crypto success. At first, the coin exploded in value, reaching a $500 million market cap. But soon after, its value crashed, leading to controversy and backlash. Some accused it of being a pump-and-dump scheme, though Hailey denied any wrongdoing. While the coin brought in fast money, it also hurt her reputation and raised questions about her financial choices.
A Closer Look at the “Talk Tuah” Podcast
Hailey Welch launched the “Talk Tuah” podcast in late 2025, capitalizing on her viral fame. The show quickly gained attention for its fun, unfiltered style and special guests. Sponsored segments and ad placements became a key source of income for Hailey. The podcast helped her connect with fans on a deeper level and proved she was more than a meme. Despite the crypto controversy, the podcast remained a steady part of her growing influencer business.
Business Acumen: How She Capitalized on Virality
Hailey Welch didn’t let her viral moment fade—she built a brand from it. Right after the “Hawk Tuah” clip went viral, she partnered with companies to launch official merchandise, trademarked phrases, and set up online stores. She moved quickly, using her fame to secure sponsorship deals and podcast monetization. Unlike many viral stars, Hailey focused on long-term value. Her smart moves turned a 10-second clip into a strong personal brand and a steady stream of income.
Lifestyle & Spending Habits
| Platform | Followers (Approx.) |
|---|---|
| TikTok | 2.5M+ |
| 2M+ | |
| YouTube | 600K+ |
| Threads/X | 350K+ |
Despite her rising income, Hailey Welch seems to keep her spending balanced. She’s been seen wearing trendy outfits and enjoying travel, but she hasn’t shown off any luxury cars or flashy homes. Most of her money appears to go back into her brand, podcast, and merchandise. While fans are curious about her lifestyle, Hailey keeps things low-key. Her focus on growth over glam shows she’s serious about building a lasting career—not just chasing short-term fame.
Public Perception & Online Backlash
While Hailey Welch gained millions of fans, not everyone supported her rise. Some critics called her a meme with no real talent, while others questioned her involvement in the $HAWK coin crash. Social media reactions were mixed—some defended her hustle, while others accused her of cashing in too fast. Despite the noise, Hailey stayed focused on her work. She addressed the backlash briefly but didn’t let it define her, proving she’s more than just a viral moment.
What’s Next for Hailey Welch in 2025 and Beyond?
Looking ahead, Hailey Welch shows no signs of slowing down. She’s hinted at launching new merch lines, expanding her “Talk Tuah” podcast, and possibly starting a YouTube channel. There’s also buzz about collaborations with major brands. After learning from the crypto controversy, Hailey seems focused on smart, long-term moves. Her ability to adapt and grow could boost her net worth even higher in 2026, proving she’s building a career—not just riding a viral trend.
Hailey Welch’s Net Worth Growth Timeline
| Date | Event |
|---|---|
| June 2024 | Viral “Hawk Tuah” Interview |
| July 2024 | Meme explosion across TikTok |
| Aug 2024 | Brand deal announcements |
| Sept 2024 | Podcast launch |
| Dec 2024 | $HAWK crypto coin launch |
| May 2025 | Net worth hits $500K+ |
Hailey Welch’s net worth grew fast after her viral fame. In June 2025, she was mostly unknown. By August, her merch sales brought in serious cash. With her podcast launch and crypto buzz in late 2025, her income soared. Despite the $HAWK crash, she bounced back by mid-2025 with brand deals and steady podcast earnings. Her smart choices turned a quick meme moment into a real income stream—pushing her net worth past $500,000 by July 2025.
FAQS Hailey Welch Net Worth
What is Hailey Welch’s net worth in 2025?
Hailey Welch, popularly known as the “Hawk Tuah Girl,” has an estimated net worth of around $500,000 to $600,000 in 2025. Her earnings come from brand partnerships, social media deals, and her growing influence.
Why is Hailey Welch called the Hawk Tuah Girl?
Hailey became known as the “Hawk Tuah Girl” after a viral street interview where she made the phrase “Hawk Tuah” with a hilarious gesture. It instantly turned her into a meme sensation.
What does Hailey Welch do for a living?
Initially a regular girl with a private life, Hailey Welch now makes money through influencer deals, content creation, and appearances driven by her viral fame.
How did Hailey Welch become famous?
She gained overnight fame after her funny response in a man-on-the-street TikTok interview went viral, sparking memes, remixes, and fan pages across the internet.
Is Hailey Welch active on social media?
Yes, Hailey has been growing her social media presence on platforms like TikTok, Instagram, and YouTube, where fans follow her updates, humor, and collaborations.
Conclusion
Hailey Welch’s rise from an everyday personality to the internet’s “Hawk Tuah Girl” is nothing short of viral magic. Her charm, humor, and meme-worthy moment sparked a social media explosion that quickly turned into real-world fame. With a growing fanbase, brand deals, and increasing net worth in 2025, Hailey is more than just a passing trend—she’s become a pop culture figure. Whether you follow her for laughs or updates on her journey, one thing’s clear: Hailey Welch isn’t done making waves anytime soon.
